Do you know the reason why children are crazy about stories? And can you guess the effect a good tale has on adults? Both of these questions are linked by two elements they have in accordance: stories and the human brain. This connection between those two elements is the one which is very strong and deeply written into our subconscious. Plus, when marketers and advertisers have found out the value of this relation, the advertising world changed completely. Nevertheless let's start with the beginning.
The story is a great reality.
Children love reports because they hook up with the characters that reside in a great world. In most history, the structure can be quite much the same: the ideal world where everything is possible and the world is a haven of magic and wonderful things, the disrupting factor that changes the natural order of this idyllic world and, in the conclusion, the come back to the natural order by reducing or earning against the disrupting factor.
Children are drawn to stories because they talk of this wonderful dreamland in which there's no bed time schedule, nor broccoli. How Many Times Can a Girl Cum It's the world in which they can get lost among amazing experiences. Typically the disrupting factor just shows them, by using the "before" and "after" system awesome that world really is. And, of course, the final triumph means winning and getting back again that world, which now they know exactly how valuable it is. Their brain is engaged into a film of fantasy plus they get to play the key part! This is the reason why stories are absolutely irresistible for children.
Adults carry within by themselves an inner child that needs to be nurtured.
Now, when it comes to adults, we are drawn to stories because we are still linked to our inner child who demands his magical world. Simply no matter how rational and calculated we are, a good story gets our attention. And, if you pay attention to the world around you, a major of that everything comes with a story. News about celebrities, products, commercials, social media accounts - everything that is destined for the public comes with a story. How do these stories engage our brain?
It is simple enough. Children love stories because they believe they can also live those amazing experiences. Adults love stories because they know they can't fight dragons and save princesses however through stories they get access to an idyllic world by which they can escape the daily routine. For adults it is both a make a difference of nurturing their interior child as well as escaping into a illusion world that seduces them with all its options.
Stories and marketing - the definition of success
The planet around us is made of symbols. All of us discover this world through them and we judge the cost of things also on their symbolic meaning. The beauty of symbols is they always have a tale behind them. The white dove of peace is linked with the story of the Great Flood, the wedding ring informs the story of a never-ending cycle and so on. Everyday our brain is engaged into an amazing quest in which it has to uncover the that means of a certain sign by finding out the story.
As a result, when it comes to marketing and advertising, the surest way to get consumers' attention is to interact their brain into this discovery quest. The market is fully developed and so, people are buying products not for their rational benefits. Most of the products offer the same rational benefits, based to their quality. Folks are buying products because they wish to be part of the story.
The advertising world is based on reports. They gather the consumers across the fire and they start entertaining them with a story offering them something unique: the chance to be part of that tale by buying the product. So, in this system, the product becomes the very key that unlocks that wonder door to the stunning world.
For example, when you are buying a certain brand of chocolates, you are also buying a ticket to their world. Commercials and advertorials are suggesting the history of that chocolate, how it was made, in whose idea it was, what area of the world it comes from, and so forth Your brain is engaged in this story and, of course, you want to know more about it. The difference between fantasy stories and stories about products is that, when it comes to products, you can try for yourself. Weight loss really fight the dragon and save the princess but you can taste that chocolate which has an interesting story and, when you do so, you become part of its story. This particular is the reason why stories in marketing and advertising are powerful tools: because they transform the simple product into an important of accessing an beautiful reality. And who can refuse this key?
